Designing an Ecosystem For Stanford University’s Cutting-Edge School Of Sciences & Technology.
Senior Product Designer
The Stanford School of Earth, Energy & Environmental Sciences (Stanford Earth) develops the knowledge, talent, and leadership to understand the changing Earth, to assist in solving the resource and environmental challenges in the world.
The School requested to have its business identity aligned with the digital environment, bringing innovation & tradition to their multiple audiences, creating a better, more cohesive experience.
The main challenge was to consolidate the existing fragmented experience into a new, unified digital identity. Stanford Earth’s ideas were not presented clearly, the interface was dated and not intuitive, impacting the time spent on the website and having few returning users.
Stanford Earth became the forerunner of the university’s digital presence. A modern, functional, award-winning website was designed showcasing its personality & curriculum, reaching out to multiple types of audiences, and bringing its sense of community to the digital environment.
LEADER OF THE PACK
higher education , 2018
Best Website in Science, 2018
Best Home & Welcome Page, 2018
As a Lead Product Designer, my role was to translate the School’s environment into the digital world by redesigning the experience, tailoring it for its various types of audiences with a bold interface that showcases the innovation and field exploration present in the School’s curriculum. ???
Discovery & Exploration
To present the breadth and depth of excellence and innovation that happens at Stanford and in the School of Earth Campus, the design and development teams and stakeholders worked together to deliver a cohesive, functional and eye catching experience.
By interviewing faculty staff, undergraduates and graduate student, the _similarities_ were prioritized and categorized. By defining and connecting relevant school topics and user needs, Stanford Earth’s project had a unique approach to be relatable to all types of audiences: its sense of community.
The data from the existing website gave a better understanding of user engagement with different features and pages, and what kind of information students were more interested in, and where they were losing our audience.
To bring the School’s everyday life and use of bold imagery and campus life were highlighted, along with students and staff stories, events, careers, and field opportunities.
Opting for a clean, modern, structured look and feel, creating a consistent experience
Prominent typography and color contrast were kept in mind for better legibility and accessibility results, bringing existing assets under the same roof, with a refreshed foundation, reflecting their core, trends and technology objectives in a scalable and consistent application.
V Responsive & Systems
With a versatile and intuitive interface, the website was optimized for accessibility and responsive situations. The content can be consumed on virtually any screen size or resolution. They are now able to easily create and modify pages within a framework that ensures that the site always renders to the end user perfectly across all devices.
The design was implemented using Drupal technology, allowing the client to fully customize components and create new pages in the back end.
The challenge here was to make sure that we were covering all business needs while still giving the flexibility to Stanford School to add and adapt its content, showcasing information in an elegant, yet, informative way.
crafting better stories through content flow by creating individual components that served to create multiple and page structures.
The website brings technological advancement and thought leadership of the school, while honors the School commitment with the students, their everyday lives and accomplishments.
The familiarity and approachability play on the awareness of the Stanford Earth Community. More human, it openly expresses member’s knowledge, influences and creates aspirations, while telling the member’s stories.
The new digital presence positions the school to be seen as a source of cutting-edge thought leadership & supports their goals.