Designing a digital Ecosystem for Stanford School of Earth, Sciences & Technology
Stanford School of Earth & Sciences requested to have its business and digital identity aligned, bringing innovation & tradition to their multiple audiences, creating a consistent online experience.
Best Website in Science
LEADER OF THE PACK
higher education Award
Best Home & Welcome Page
To create an experience, I analyzed the current website, completed a content and structure audit. Understanding users through reports and interviews, gathering their engagement and data from the existing website to outline interactions and patterns that connect different types of audiences with their interests.
Click on the circles to see how the school topics connect to each other.
Defining & Connecting
School Topics to User Needs
The visual design was established early in the design process, optimizing the overall process, by providing rapid feedback, prototyping and keeping consistency throughout the project, which was delivered in 12 weeks.
The design, implemented using Drupal technology, allows the client to fully customize elements and create new pages in the back end, having a flexible collection of templates for desktop and mobile true to Stanford brand.
Bringing existing assets under the same roof with a refreshed foundation, reflecting their core, trends, and technology objectives in a scalable and consistent application with a clean and structured look and feel, creating a consistent experience with prominent typography, bold images, and wise use of white space.