Stanford Earth
Designing a digital Ecosystem for Stanford School of Earth, Sciences & Technology

- BART
- 2018
- Senior Product Designer
- @ Exygy
Stanford School of Earth & Sciences requested to have its business and digital identity aligned, bringing innovation & tradition to their multiple audiences, creating a consistent online experience.
Engagement
Increase
NOMINEE
Webby Awards
Best Website in Science
time spent
Increase
LEADER OF THE PACK
Acquia Engage
higher education Award
Engagement
Graduate Increase
HONOREE
Webby Awards
Best Home & Welcome Page
To create an experience, I analyzed the current website, completed a content and structure audit. Understanding users through reports and interviews, gathering their engagement and data from the existing website to outline interactions and patterns that connect different types of audiences with their interests.





Click on the circles to see how the school topics connect to each other.
Information Architecture
Defining & Connecting
School Topics to User Needs
Personality
Design System
The visual design was established early in the design process, optimizing the overall process, by providing rapid feedback, prototyping and keeping consistency throughout the project, which was delivered in 12 weeks.
The design, implemented using Drupal technology, allows the client to fully customize elements and create new pages in the back end, having a flexible collection of templates for desktop and mobile true to Stanford brand.


Personality
Brand
Bringing existing assets under the same roof with a refreshed foundation, reflecting their core, trends, and technology objectives in a scalable and consistent application with a clean and structured look and feel, creating a consistent experience with prominent typography, bold images, and wise use of white space.
other projects
Mariana
Senior Product Designer with 15+ years of experience, working with Research, Strategy, Branding, User Experience & Visual Interfaces.
