Information displayed in bite-sized, and trip is shown step by step with live updates.
To create an app with a reliable interface and fluid experience, for users plan their travels around the bay, resulting in a good acquisition to collect better data and provide a better transportation service.
DISCOVERY, ANALYSIS & RESEARCH
The project started by analyzing business needs & development requirements, laying out relevant information.
Extracting insights and understanding the most critical areas to design the application, highlighting user pain points, based on client’s requests. This iterative process was the base for creating user flows and journey maps.Looking at main competitors as a way to spot differences in hierarchy. The following flowchart exposes the synthesis of the research.
BART Trip Planner has an intuitive navigation,
Standing out from competitors, bringing BART established brand, content from BARTable, Twitter, and BART Watch app, making it easy to contact security in stations while still focusing on the app’s core features. Connecting with timetables from more than 30 transit agencies.
Following accessibility standards & supporting multiple languages and alphabets.
The visual elements created for the app brings the brand identity and its usage in stations and pamphlets to the screen.
New BART app offers exclusive
features for hassle-free travel
The best apps for navigating
public transit in the Bay Area
A good solution to help us
navigate a challenging route