BART

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Creating the experience & visual interface for
Bay Area Rapid Transit Mobile Application

BART Trip Planner app intends to become closer to its riders by planning their way around San Francisco Bay, letting users stay updated with the public transportation system’s news, real-time alerts & service information.

background

BART is a public transportation system in the San Francisco Bay Area, California, the US’s 5th busiest. Until 2018, the primary way used to communicate with users was through Twitter.

goal

To create an app with a reliable interface and fluid experience, for users plan their travels around the bay, resulting in a good acquisition to collect better data and provide a better transportation service.

In this project, Exygy teamed up with TranSight and BART teams in brand, research, marketing and development. The app, launched in 2018 was designed by me, and the screens shown in this case study were updated visually, as a personal project.
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DISCOVERY, ANALYSIs & RESEARCH

The project started by analyzing business needs and development requirements, laying out relevant information.

By highlighting user pain points, and finding ways to address them based on client’s requests, this iterative process was the base for creating user flows and journey maps.

Experience & Visual design 

The visual elements created for the app brings the brand identity and its usage in stations and pamphlets to the screen.

Standing out from competitors, bringing BART established brand, content from BARTable, Twitter, and BART Watch app, making it easy to contact security in stations. Focus on core features

BART Trip Planner has an intuitive navigation, follows accessibility standards & supports multiple languages and alphabets.

The app also has the ability to add features in the future. It support multiple languages and alphabets, connecting with timetables from more than 30 transit agencies. Connected to BART Watch app, it makes easy for passengers to contact security in stations.

BART Trip Planner has an intuitive navigation, follows accessibility standards & supports multiple languages and alphabets.

The app also has the ability to add features in the future. It support multiple languages and alphabets, connecting with timetables from more than 30 transit agencies. Connected to BART Watch app, it makes easy for passengers to contact security in stations.

Following accessibility standards & supporting multiple languages and alphabets.

Core Features

Plan trip is evident on the home screen, with the option to add a destination or starting point of a new journey. System alerts and delays notifications are prominent.

Real Time and Location

Using the user location, pointing it on the map and highlighting the closest BART station, with real-time trains arrivals and departures. The app brings bite-sized snapshots of the trip steps.

Consistency

Interactions are task-focused, eliminating decision points and using one clear call to action. Native gestures and behaviors commonly seen in map apps optimize the user experience, creating consistent and non-disruptive navigation.

Features

Modular framework for a flexible and consistent interface.

Features

Using the user location, pointing it on the map and highlighting the closest BART station, with real-time trains arrivals and departures.

Features

Interactions are task-focused, eliminating decision points and using one clear call to action.
Native gestures and behaviors commonly seen in map apps optimize the user experience, creating consistent and non-disruptive navigation.

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Mariana

Senior Product Designer with 15+ years of experience, working with Research, Strategy, Branding, User Experience & Visual Interfaces.

My first contact with design in the early 90s, and improved my skills by getting a Bachelor’s degree in Interactive & Digital Media, which taught me a lot of aesthetics, art history, psychology, interaction design, to better understand businesses, its requirements and how to translate its core values to digital products.

Graduated in Digital Design, and specialization in Interactive Medias in 2008 in São Paulo, Brazil, transplanted to the Bay Area in 2013.

I still have the curiosity of a kid, finding inspiration everywhere, to solve problems through compelling ideas, positively impacting users, using innovation to create interactive experiences that can lead positively to shape our future.

Awards & Recognition

2019
2018
2019
2018
2017
Webby
Acquia Engage
Shorty
Spur
Digital Bridge Builder
Brazilian         Designer         Dog Mom         IoT Enthusiast         Seamstress         VR Athlete         DIYer         Redditor         Foodie        

Maybe just drop a line to grab a coffee & talk business! 🤷🏻‍♀️