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Mariana Toledo
Hello, Human!

Smile! Wave! 👋🏻

I’m Mariana, a curious, proactive, purpose-driven Product Designer who is passionate about emerging technologies & social good, advocating UX design across all fields of work, empowering teammates in collaborative settings, as a leader with a big heart.

For the past decade, I worked with visual arts and communications to provide artistic sensibility and knowledge to problems I’m passionate about. 

I have the encouragement and willingness in developing interactive products, sharing my skills and experience in the field, from the conception of new products to its final look and feel, crafting engaging & functional experiences to positively impact users, our society and shape the future.

Make it simple, but significant.

– Don Draper
Awards & Recognition
  • 2018
    Stanford Earth

    Webby Awards

    Honoree: Home & Welcome Page
    Nominee: Website in Science

    ACQUIA Engage Awards

    Winner: Leader in Higher Education
  • 2018
    Philanthropy University

    Shorty Awards

    Winner: Social Good in Developing Nations
  • 2017 2018
    DAHLIA: San Francisco Affordable Housing Portal

    SPUR Awards

    Winner: Good Government

    Shorty Awards

    Finalist: Social Good

    Digital Bridge Builder

    Winner: Community in Tech Network
  • 2018
    Bachelor of Arts: Digital Design & Interactive Media
    Universidade Anhembi Morumbi, São Paulo, Brazil
  • 2018
    Associate: Hypermedia Design
    Universidade Anhembi Morumbi, São Paulo, Brazil
  • 2018
    Branding Experience
    Cooper, San Francisco, United States
  • 2018
    Escola Panamericana de Arte & Design, São Paulo, Brazil
  • 2018


  • 2018
    Portuguese (Brazil)


Work Experience
  • 2019
    Mindfulness, Design, Creativity & Empathy Researcher

    Sabbatical | United States, Greece, France, Brazil & Spain

    • Created the opportunity to expand user research, user behaviors, dialectic skills, and design knowledge to other fields and study new ones;

    • Volunteered with nonprofit organizations focused on mental health, and created visuals for a mood tracking dashboard and mobile app;

    • Worked on personal projects, creating visual styles and identities, through design challenges; Studied Arduino, circuit, laser cutting, and motion design;
  • 2014 2019
    Lead Product Designer

    Exygy | San Francisco, United States

    • As a Lead, becoming a trusted design and branding advisor of clients,

    • Leading discussions and meetings with different stakeholders

    • Managing the design team, introducing and guiding new tools across fields;

    • Mentoring junior designers, and driving 1:1s across teams.

    • Designed Stanford Earth Website. The results include retention of users up by 170%, Traffic up by 420%, doubled time spent on the website, awards nominations and winnings.

  • 2013
    Digital Designer

    Freelancer | São Paulo, Brazil & San Francisco, United States

    • Brainstorming and designing digital experiences for personal projects & startups.
  • 2012
    Senior Digital Product Designer

    PSafe Technology | Rio de Janeiro, Brazil

    • Ideating the rebranding concept and its repositioning for the digital environment

    • Redesigned the visuals and user experience for the institutional website, marketing campaigns, software interfaces, phone & tablet applications

    • Accompanying a cross-functional team of 8 (designers, engineers, marketing & sales) in 2 locations.

  • 2010 2012
    Senior Art Director

    Cherry Plus | São Paulo, Brazil

    • Planning Digital Strategies for international clients and their positioning in the Brazilian market.

    • Creating high-quality visual assets and thoughtful experiences that influence and inspire users.

    • Through cross-functional platforms and project partners, contributing to aspects of digital strategy for Singer Brasil’s next decade

    • Increase brand awareness & engagement, conversion, business revenue, user engagement & retention.

    • Boosting the number of followers on Twitter by 3,000%+ and by 3,500%+ on Facebook.

  • 2010
    Art Director

    Repense Comunicação | São Paulo, Brazil

    • Ability and sensibility to collaborate closely with diverse teams, building good relationships

    • Exchanging knowledge with engineers, copywriters, and project managers.
  • 2009 2010
    Junior Art Director

    Troop Digital & Mais Grupo | São Paulo, Brazil

    • Ideating and communicating design concepts, rationale, and decisions.

    • Taking tasks out of the comfort zone and meeting project deadlines.

Tools & Skills
  • Process
    Human-Centered Design, Design Thinking.
  • Methodologies
    Agile, Waterfall.
  • Tools
    Adobe Photoshop, Adobe Illustrator, Affinity Designer, Sketch, Invision, ProtoPie, Zeplin.
  • UX
    Quantitative & Qualitative Research, User Personas, Information Architecture, User Flows, Wireframes, Low Fidelity Mockups.
  • Visual Design
    Design Systems, Moodboards, Visual Guidelines.
  • Interaction
    High Fidelity Mockups, Interactive Prototypes, Responsive Design.
  • Project Management
    Jira, Trello, Asana, Basecamp, Airtable, GDrive.
  • Extra
    Empathy, Collaboration, Grounded, Sense of Humor.


You Like?

Maybe just drop a line to grab a coffee & talk business! 🤷🏻‍♀️